Jan 31, 2009
Social media marketing
After a recent discussion on Corinne McKay's blog Thoughts on Translation regarding the utility of LinkedIn for translators, I've been giving some thought to my approach to that platform as well as Xing and a few others. The only environment of this sort where I have invested any serious effort over the years is the translator's portal ProZ, where I have established some very satisfying client and colleague relationships. However, one seldom encounters people from outside the translation profession there; to develop one's direct client base through online networking other approaches are needed. So when I found a reference to a list of 42 free e-books covering various topics for social media marketing I was rather pleased. The post is in German, but most of these works are in English, and it's easy enough for those without German skills to scroll through the list and download titles that may be useful.