Dec 15, 2008

Quotes to support your marketing

Tonight I found another technique for adding to one's marketing portfolio which I found rather inspiring. Katalin Horvath McClure, a Japanese/Hungarian/English translator did something rather clever on her ProZ profile. She asked her clients various questions like "why did you pick me?" or "how did you find me?" and posted a couple of nice answers that are basically good plugs for her services. This is a nice variation on posting spontaneously received feedback (usually good) and trying to fish for such feedback (bad karma in my opinion).

This question technique of hers could be a good way of getting nice quotes to add to your web site or marketing brochures. It's useful to ask such questions even if you don't want to use the information this way; I get a lot of contacts, but the callers or persons sending e-mail often do not tell me where my contact information was obtained. I like to know this, because it gives me a hint about what means of "spreading the word" are working and which ones are not.

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