Jul 8, 2014
As one who clings stubbornly to the notion of value in a "personal touch" for business communication, I found this colleague's suggestion that using the name of your target might indeed be important. In this age of HAMPsTr'ized workflows in the Bulk Market Bog inhabited by Luigi & Co., when flexibility for bottom-feeding agencies means suggesting yoga lessons so translators can bend over farther, I do agree that if you ask people to work for peanuts you should at least ask them using their actual names.
I do, however, appreciate very much the consideration shown in many of these inquiries, which ask me to quote my best rate. As a memory aid, I have put the highest rate I have been paid onto a Post-It note on my auxiliary monitor to remind myself that I can certainly do better than that. So each time one of these silly requests comes along now, I up the ante and double down... or just hit DELETE and spend my time instead on the numerous serious business partners in the queue.