Showing posts with label content management. Show all posts
Showing posts with label content management. Show all posts

Jul 5, 2012

Pride goeth before....

Yesterday a friend passed on the link to his new web site in English, which I had localized recently. The revolving graphic banner of heavy equipment loading cargo for shipment around the world looked brilliant. Of the various suggestions my copywriting friend and I had made for the slogans he had chosen the best. A good job for a deserving company which provides excellent international service. And then I looked closer.

When I discovered that his service provider uses the Open Source content management system TYPO3, I thought the little request he had made would be an easy one with a guaranteed good outcome. After all, memoQ, my translation environment tool of choice, has special XML filter configurations for TYPO3. But it seems that things are not so easy in the world of German CMS service.

Vee haf vayz off enterink ze kontent I was told, or words to that effect. I was dutifully informed that an XML export would contain "unnecessary information" of no interest to a mere translator and that I was to translate from an MS Word file provided. When I expressed my concern that copying errors might result from this procedure and encouraged the use of the free plug-in to export content from TYPO3 for translation, I was informed that his service fee for such frivolous nonsense would be
EUR 95,00 zzgl.MwSt bitte schön. Welcome to Servicewüste Deutschland.

After a few days of negotiation on the technical aspects of this three page translation, I finally decided to heed that old advice about not arguing with fools (who can tell the difference?) and simply sent the translation, albeit as a bilingual draft for simpler review. And I awaited feedback before issuing the final translation. Apparently all was well, because the draft was used to enter the content straightaway.

So far I've found four errors on the two pages I've looked at. All from copy/paste carelessness or retyping things and doing so with a bit too much Teutonic flair in ze zpellink. The thought of the potential damage to the image of my friend's business makes me decidedly queasy. God help him if they decide to do other languages like Chinese, Russian or Arabic, which is a possibility.

A good translation is more than just the right words for an occasion. It is a process. A process of communication among people, which sometimes involves technology. Humans are prone enough to error; even the best of us can overlook small but important details in a familiar text, and it's usually wise to stack the deck and deal with processes that minimize the risk of errors. Like providing translation content in a format that will minimize the human intervention required for information transfer. Please. Our customers deserve that at least.