The Invisible Hand of Social Media

 

We've probably all been there by now. The evolution of social media platforms has seen the "rise of the machines", with artificial (non-)intelligence programmed by unintelligent humans monitoring and managing our actions, sometimes with little or no possibilities of pushback on our part or processes that waste inordinate amounts of time to obtain correction. We see this on Facebook, LinkedIn and other media which are too often also a major venue for business communication and technical support for professional tools we use. In the case involved with the screenshots above, my "wicked" comment was made with regard to an economic theory promulgated by the long-dead white Englishman, Adam Smith, and I was given the opportunity to protest to an external board after the fourth-world budget help confirmed that I was indeed a bad person promoting terrorism. I wrote:

There was a discussion about the abuses of capitalism and the flawed thinking of Adam Smith's "invisible hand", which he thought guided markets to do the right thing without control. As we all know, it is necessary for societies to exercise some control to protect health and safety, the environment etc. Blind belief in the invisible hand too often leads to tragedy -- in a sense, this invisible hand concept points the middle finger at us humans too often. So I suggested a metaphorical amputation of a metaphorical middle finger on a metaphorical invisible hand, meaning that we need legislation, etc. to protect against abuses in an unrestricted market. No real violence against any living beings whatsoever was suggested. The AI used by Facebook is functionally idiotic.

Consider also that if the hand is invisible the metaphorical blood must be too, so amputation should shock nobody, as any gore will also be invisible ;-)

Now all that is just a bit of amusement over coffee in the morning. But other cases are more serious, like the automated banning of a Ukrainian software developer for two months on LinkedIn because Putinist trolls objected to him trying to describe the reality of serving his customers while coffee breaks are accompanied by missile strikes and business-as-usual genocide. It seems that a certain volume of complaints can trigger a ban even when no specific violation can be identified. Artificial intelligence indeed.

Entirely too much trust is granted to automation, almost a reflex, even when it obviously contradicts logic and common sense. In the translation sector, I encounter time and again the idea that language services work should be cheaper if it involves text pre-proccessed by machine translation such as DeepL, even when it can be demonstrated that achieving the desired level of quality takes longer than if the text were translated by human effort only. So time isn't money for these people, I guess. The real issue is slavelancing.

Some postulate that most people need to believe in a Higher Power of some sort and take from it the direction and meaning of their lives. I used to dispute that, but seeing now how so many educated people in the business world have replaced Nin-girsu, Shiva, Allah, Nossa Senhora da Fatima and Mighty Cthulu with the new God of MTness, I suspect I may have been wrong.

As with most religions, it's our people and their welfare who are the true victims of this automation religion, while the priests argue that the real problem is that we haven't sacrificed enough to that invisible middle finger the technologists wave in our faces.

But I ask, what's the harm of paying a few more cents if you must if it leads at last to a lot more sense and better understanding for us all?

Here Today, Gone Today!

I did something today that I don't usually do. I posted a response - no, two of them - to a thread on ProZ. I had pretty much taken the site from my radar, because the level of discourse there continues to drop, and the general environment has a questionable feel after several data theft incidents, the ongoing history of bad moderation and the ever mutating RuleZ for MutantZ. I do drop in occasionally to update my profile or check the payment practices of some agencies, but there doesn't seem to be much going on there lately from which I can derive much professional or personal use. Even the hosting service appears to be unable to resolve long-standing technical issues (mail server problems, lack of space and mysterious space accounting that seems to include temporary files), so that's on the plan to go out later this year.

But a colleague I like had engaged in discussion on the thread and obviously misunderstood the meaning of an English word, so I offered him an explanation. And then because his misunderstanding of the word was basically a correct understanding of the general spirit of the original post (pure trolling, so I don't even take much issue with ProZ for canning it), I vented a bit of sarcasm for fun, although I knew the NNSoEs would take my words quite literally in most cases.

Some hours later I received this:

Dear KSL Berlin,

This message is to inform you that the thread entitled "Tired of being paid peanuts?" has been hidden because the initial post was not in line with site rule http://www.proz.com/siterules/general/3#3

As a consequence your post "Clearinghouses " has been removed from public view together with the rest of the thread, not because it was in disagreement with site rules but because threads are removed completely when the initial post is removed.

Sorry for the inconvenience, and thank you for your understanding.
Regards,
AEJ, ProZ.com moderator extraordinaire.

No comments about the moderation in this case or about the moderator. The thread was no loss really, just another lot of bitching about rates and the usual silly French calls for Translators of the World to Form a More Perfect Union as the French always seem to want to do. (What do French translators' unions do anyway? Block the roads by dumping dictionaries on them?)

But the incident is a useful reminder of something that is very important for a serious professional: the need for some reasonable degree of content control. Some readers may wonder, first of all, why that letter is addressed to "KSL Berlin" and not "Kevin Lossner" when for years I have criticized the use of aliases by serious professionals. That was before I discovered that my name generated nearly 60,000 hits in a Google search, most of those hits being trash like the Tamil page from ProZ with my instructions on how to convert a PDF to editable text. You would think that the Arabic, Malaysian, Urdu and Mayan pages would have been enough to get the same message across. Now, blessedly, the Google hit count is declining steadily. I have almost achieved the degree of privacy I desire; tonight the count is a mere 25,500.

Moreover, contributions in a forum are quickly buried, so the same questions get asked over and over again. That used to drive me nuts. Since starting my blog, I have more control over messages and their visibility, though I constantly tinker with ways to optimize that (like the keyword word cloud I'm currently using in a haphazard way for post classification). As a result, certain information remains more accessible to others and I don't get asked certain questions as often as happened in the past. Everyone wins. Important too is the ability to call the shots oneself on whether the message stays or goes (if you have second thoughts or it's simply no longer relevant) or gets updated. Usually this particular moderator deep-sixes my messages there because of her own personal quirks and understanding of the RuleZ (which is apparently often greater than her understanding of message texts in English and German). In this case, my message is just "collateral damage" and not even damage I really care about. On the contrary, I appreciate the reminder to stay out of that particular wallow.

In many ways, message control via social media has wrought the greatest transformation on my business since I started doing my own thing about 22 years ago. Experiments with blogs, Twitter, Facebook and other media have yielded some very interesting and often unanticipated results. Not all of them what I want, but many have been pleasant surprises. And I would have missed much of this had I depended on ProZ or similar portals in the way that many continue to do today. Nothing against ProZ intended here: I have said before and will reiterate that i the past I have derived great benefit from my association with the site. I don't think that's a fair expectation anymore give the flood of cheap otherworld zookeepers inundating me with monkey mail every week, using the ProZ Connect system to bypass the filters I set up ages ago or simply pestering me through the mail link on my profile. (Takes time, I know, but time is cheap in some parts of the world.) But when I think about the latest ProZ membership campaign with its slogan "Grow Your Business" I can't help but think that it's really better and more responsible to yourself and your dependents to grow your own!

Loss of Facebook

rom the beginning I was a bit skeptical of some of the more popular new "social media" for business use. Tweeting on twitter seemed a thing for twits with too much time and Facebook.... well, I couldn't see using a platform covered with cow patties from Farmville and splattered with blood from the Mafia wars as a serious place to do business. But after a young online entrepreneur (e-book publisher for architecture exam prep) from San Diego whom I follow launched his Facebook page and explained how such things work, I decided to give it a try and evaluate the technical aspects of Facebook pages as a business platform. These pages are separate from one's private profile, and since increasing numbers of clients and colleagues had been sending me Facebook friend requests, I thought this might be a good alternative, as I'm not really sure I want my business partners reading snide comments from my sister or drunken remarks from a bum I knew in high school.

The Notes feature and the Wall were my primary means of communication. I never really understood the interaction statistics on the page, though I found them interesting. Technically, there were a lot of glitches. When I wrote dictionary reviews, the cover images often wouldn't upload, or the system refused to align the pictures properly. When edited at a later date, I could usually correct matters. But on the whole the environment was a lot buggier and more limited than even a Google-hosted blog, and far worse than my own site for dogs using Wordpress.

But the deal killer came more recently. Facebook censors without notice. Twice I have received notes like this:

Hello,

You have posted one or more status updates on your Page that violated our Terms of Use. Among other things, statuses that are hateful, threatening, or obscene are not allowed. We also take down statuses that attack an individual or group, or advertise a product or service. Continued misuse of Facebook's features could result in your account being disabled.

The Facebook Team

No actual indication of what was deleted, just a generic notice and a disappearance of content. I had to browse a bit and rely on my memory to figure out what had been removed. (Even PrAds usually does better than that.) The content in question involved scam warnings in German and English involving the notorious Dominic de Neuville of Zurich, Switzerland, whose company Language Promotion GmbH was recently declared insolvent, leaving many translators and others unable to collect monies still owed. Mr. de Neuville is also known for his tactics of threats and harassment against those who consider going public about his misdeeds. My partner and I have been subjected to considerable abuse, telephone harassment, threats and attempts to sucker us in the form of fake project offers. Some background on this is posted on my blog here as well as on the Zahlungspraxis list and various private forum blogs:

Juggling Snakes

Betrugsversuch aus der Schweiz

The Imaginary Project

Slithering Along

This evening I received the following comment from one of Mr. de Neuville's former victims, a translator in Africa:

... I think your support for other translators is great. Had a lot of correspondence with some of our colleagues regarding outstanding monies owed by D. de Neuville. The general attitude was: "I do not dare to continue and [I will] give up because I am afraid he will take matters further"(threat, blackmail, defamation, lawsuit etc. - his typical working method). My assurances that he has more reasons to be afraid did not help. Now his company is in liquidation and unfortunately there is no chance for them to get their money.

Facebook has supported the requests of this individual to suppress information which is in the public domain and documents his unethical business practices. My partner has even been warned by Facebook for linking to it. Also, the warning I received from Facebook stated that advertising a product or service is not permitted. Thus the whole notion of using the Pages feature of Facebook to promote one's business is rather dodgy. I will continue to leave my page up there and add content from time to time, but given that there is no possibility of recovering deleted content from there, everything will be backed up and posted redundantly on my blogs here and elsewhere.

And given that Facebook has adopted some of the tactics of the political elites of the PRC and Iran, I would not be surprised to find any day now that I am among the "virtual disappeared".

In the echo chamber of social media

Rod said...

I see you're going hog wild in the social media echo chamber ;-> I bet in the end that quietly doing translation work and then enjoying your free time will prove more profitable than chasing after loopy followers.

This comment on my Listening to Jeffrey post by our colleague in Japan reflects the confusion that a lot of people have with regard to so-called "social media" and the role these now play and will play in the future in our business and others. In fact, the latest newsletter from Mr. Gitomer included an interesting article on this very subject. According to Mr. Gitomer's definition of social media and my own understanding of the term, this "echo chamber" is where I and many others make a living. All of it.

Nitpickers will point out that Gitomer's definitions of social media confuse Web 1.0 and Web 2.0 media, but I don't think such distinctions are particularly productive. I think it's important to consider one's online presence as a whole. This will include e-mail, static media, dynamic media and interactive media, and the lines are not always clearly drawn between these areas. In the end what matters is that potential clients and colleagues with shared interests can find you and interact in some useful way, with the ultimate result hopefully being that the electric bill and a few other things get paid.

My business uses no local advertising. I have a sign next to the door so temporary postal workers don't walk away with my business mail undelivered, but local directories, yellow pages, etc. are not graced with my business presence in any form. And as much as I agree that it is valuable to attend local business chamber mixers and get involved in other community organizations, time is short, and I usually prefer to spend that limited time exercising the dogs, hunting or studying for a test. The time I spend "advertising" my business - or more correctly making the world aware of the fact that I exist and offer certain services - is generally better leveraged online. The experience of others may differ, of course. And along with the inevitable echo that over 30,000 Google hits brings (one friend recently complained that Google autocompletes my name, but I think that's normal), comes a steady stream of interesting professional contacts and inquiries resulting from the full range of online media I use.

What are these media and how do I use them? Some of this is covered in many earlier posts, but I'll take this opportunity for a recap and overview, because my approach is developing as I learn more, and it might be useful in six months to a year to see what has changed.

Let's start with e-mail. That's not really what one thinks of under the category of social media, but it is the most frequent direct means of communication that many of us use with our clients and colleagues, and it is often a gateway to social media interactions. How is that? In my e-mail signature I list addresses for my business web site, translation blog and translation-related Twitter account (so far, perhaps more to be added). I don't list my Skype account, though many do, and many use that tool to communicate with agency PMs and direct customers. Some of my signatures also include my pompous-sounding, legally protected German professional title as a state-examined, court-sworn translator. As silly as it sounds, it does carry weight with some clients, and it answers the question "Can you certify a patent translation?" without anyone saying or writing a word. There are many opportunities to use an e-mail signature effectively as a tool for improving communication and promoting your business.

There's this blog. Despite the irritating overabundance of comments on translation portal politics and other irrelevancies from time to time (virtual watercooler gossip, not to be confused with Any Bell's excellent Watercooler site), most of the posts reflects my professional interests as a translator in some way, including resources and tools which I think make my work easier. In some cases this provides information to prospects or current customers that make it clear that a particular project might be a good fit. Or tips I provide in the blog or a public forum may head off a private e-mail request or telephone call asking for help on a subject I have already explained a few hundred times. I began to write and publish little "how to" guides in PDF format a few years ago, because colleagues, customers and complete strangers were asking an enormous number of questions which often could be grouped in a few simple categories and handled in a 5 page written guide with a few screenshots. I usually give these away or actively promote them on web sites, public portals, Facebook, etc. This ultimately saves me time that I can spend on other things, and it demonstrates my competence in certain subject areas, which is often good for business.

My business web site is horribly outdated. I think it was last worked on seriously in December 2004, though a few minor changes have been made since then. Its successor has been in the works for over three years, but lack of time and my teenage daughter's opinion of my bad German have caused some delay. (I have been criticized for having a business web site only in English when I live in Germany and have most of my customers in German-speaking countries. However, the glass can hold only so much fine wine, and the tablecloth is ruined from the overflow as it is. I also got a belly laugh that the fellow with the harshest critical comments is a German who has French, German and English listed on his web site's landing page, but only the English link works, leading to pages that are shockingly ungrammatical.) In any case, with all its flaws, our site brings in steady business, even from customers who don't speak much English. Some day I'll do these nice people the favor of introducing myself online in German, but not before I have a full time secretary or project manager in my office to answer the phone and say I'm busy.

Online professional forums. For me these include the closed BDÜ members forum (not viewable by the public) and ProZ. Significant business volume and professional support from colleague has been derived from both platforms. I also have profiles registered with at least half a dozen other portals and forums, but these have not been very productive for me (and I haven't invested much time in them to be honest, so that may be the result), and if I could figure out how to delete some of these profiles (often quite difficult), I would.Depending on your location, qualifications, etc. the ITI, ATA and other organizations may offer other useful alternatives. These forums also contain searchable directories which have resulted in many referrals and excellent new clients over the years.

LinkedIn and Xing are favored platforms for "connecting" with business clients in the opinion of many. I'm present on both, and I find them to be useful tools to keep track of some colleagues past and present as well as clients, but I spend more time reading the Xing hunting forums in German than I do looking for business there. I think there's a lot of potential there, but my presence is and will probably remain largely passive. The structure of these environments doesn't really fit how I prefer to communicate, though I think forming ad hoc groups to discuss issues like crowdsourcing has some value.

If I did training videos as a way of promoting training or other services, I would probably use YouTube. I don't.

Even flawed online content publishing sites like eHow, where I have invested a little time, have brought in interesting business inquiries, though so far nothing of note has come of these. However, the fourteen short articles (11 related to translation) have been viewed over 2700 times in the past 5 months, which might prove beneficial in a business sense at some point if it has not already.

When Rod refers to "echo chambers", I presume he means Twitter and Facebook. I've written enough about the former I think; while I get irritated with one translator who seems to feel the need to let the world know every time she washes her hair, for the most part I have found the Twit Stream useful for communication in both directions. However, I am concerned about the manageability of that data stream, so I follow very few people. I think I've added one (Kilgraymemoq) in the past three months. Twitter has actually become the major mode of communication with a few colleagues who are very high on my professional respect list. Most of our useful exchanges fit well in 140 characters, and I'm sure they're glad not to see my pompous e-mail signature several times a day.

Facebook. Although I've used that platform to keep in touch with old high school friends and college buddies, FB has been a dilemma for business. I have a few friended colleagues there, most of whom I would consider actual friends in the real world or persons whom I would gladly have in that role, but when I get a request from a stranger or business I don't know I am not comfortable with given them access to my personal profile. I really don't think they need to see rude remarks from my sister, the stoned ravings or a high school friend who still hasn't overcome his substance abuse problems after 30 years or the political and military commentaries of my Texan cousin. Recently I read a blog post by Pat Flynn which seems to offer a solution to this problem or at least a plausible approach: Facebook "pages". I looked into this function and discovered that it works almost like a second profile and allows me to collect translation business information in a way that might be useful to my colleagues and clients without annoying the motley crew that constitute my friends and family. For the most part, I've found the setup and maintenance of my Facebook page for translation to be simple, and it lets me organize a few things in a way I cannot currently do with other tools. It feels comfortable. One thing that annoys the heck out of me, however, is the term used to refer to persons who subscribe to the profile stream or request access: fans. Elton John has fans, but until I learn to play piano and sing, I'd prefer a different word. I'm just not sure which one. My Facebook page allows me to organize information I may have published elsewhere in more useful, accessible ways. My "target price defense tool" - a spreadsheet for calculating a word or line price to counteract a Trados scale one disapproves of - has been available for some time on the How To tab of my ProZ profile for over a year and was even mentioned on this blog in its early days, but except possibly for members of a Bavarian BDÜ chapter who may have received the German version on a CD, I don't think many are aware of it. FB provides another channel which allows me to help fellow translators with information like this or agencies and direct clients with other issues.

As for chasing loopy followers, if henna gaijin applies, it's your issue, not mine or anyone else's ;-) Doing business involves letting people know what you do in a variety of ways, and I don't generally find it useful to put a money meter on every activity. Really understanding the changing world of online media means hands-on involvement, not eternal grumbling over a sake flask. Moreover, teaching and communication are important to me, and I will offer information in any channel which I think is of potential use to those who may benefit. Sometimes this may involve looking beyond the edge of my plate as the Germans are fond of saying. The world continues to change, and the long term viability of a business may very well be tied to taking steps today to explore communication media which may be important tomorrow and which are not obviously related to my main professional activities. If in five years most translation buyers and translators hang out on Third Life, I'll probably be there somewhere.

There are some things I plan to publish on my business page on Facebook which I really don't know where I should put elsewhere. I have a huge number of links to online dictionaries and other resources which follow various topics I translate frequently. I suppose I could do a "Links" page on my business web site, but I would really rather not for various reasons. It seems to me that the Facebook "Notes" function might be a more useful way to organize links related to hunting terminology, sustainability and corporate responsibility, materials science, etc. If desirable I suppose I could even use the Facebook pages or groups functions to organize information on specific translation topics. I might have to look into that someday.

And the next time I am accused of robbery, I'm sure that my participation in Facebook will prove useful :-)