memoQ "Auto-translation Roundup": 14 September 2023 at 15:00 CET

 

This week's public lecture for the "memoQuickies Resource Camp" on Thursday, September 14, 2023, at 3:00 p.m. Central European Time (2:00 p.m. Lisbon time) will be a summary of currently available auto-translation rules on the course pages which are open to everyone (enrolled or not) and those restricted to registered participants. This is all about getting to work now with stuff that is ready to go, and how to adapt that stuff for clients with different requirements.

So if you want to get right  down to productive work using available memoQ auto-translation rulesets in translation, review and quality assurance without wasting time on learning bloody regex, this is for you.

Be there or be square....

A recording of the talk will be available to all registered course participants afterward.

Last week's lecture, "Auto-translation Rules for Everyone", is available here.

Oh, and next week at the same time we'll be talking about the memoQ Regex Assistant and all the cool libraries available for QA, filtering, find & replace and other tasks.....

New online course: "memoQuickies Resource Camp"

Summer is almost over, but technically, "camping season" will continue in memoQ World until November 30th. Or maybe January 31st, depending on how you count.

Today, a three-month journey of exploration begins, covering six important kinds of resources to make work with the memoQ translation desktop and server environments more pleasant and efficient... and profitable. This self-guided online course will give participants full access to my 14 years of cumulative experience as a memoQ user translating, managing projects and developing hundreds of solutions with this world-leading productivity tool.

Click here or on the icon bar above to have a look at the course description and to see (and maybe download) some of the publicly available information and resources for better work in many language pairs. 

The emphasis of teaching will shift to a new resource every two weeks (with auto-translation rules as the main topic for the first two weeks), but throughout the course, information will be added continuously to all topic sections as I trawl through, sort, upgrade and publish the best or most interesting stuff from my archives. And course participants have access to open virtual office hours each week on Thursdays and some other occasions, where any questions can be asked and special requests made.

A special enrollment discount of 40% is available for the first week (code: HALFOFFLAUNCH) until September 10th, but you can join at any time and work with any of the material posted, ask questions and receive feedback. Learning material and downloadable, ready-to-use and -adapt resources will continue to be added until the end of November, and the full course will remain online through January 2024. Enrollment fees and content are subject to change without notice.

Addendum 1: On Thursday afternoon, September 7th, 2023, a presentation was made to introduce the first course topic - "Auto-translation Rules for Everyone". The recording and slides can be found here.

Addendum 2: Payment options for groups and monthly budgets have been introduced now. These options enable teams, departments and organizations to obtain blocks of passes for their members to receive continuing professional education in translation workflow tools. The host site applies VAT and other taxes where relevant and generates appropriate invoices. All relevant information can be found at the bottom of the information and enrollment page.

Taking the trash out of trashlation in translation

Let’s be real, people. We need to start using the word trashlation to describe what too often passes for professional activity in the language services sector these days.

I’m looking at all of you DeepL fans among others.   And especially the LSPs who try to sell that garbage or other post-edited spew as translation. Such nonsense is seldom fit for purpose, and when I am not bent over the Porcelain God in “prayer”, I am always reminded of Mark Twain’s comment that the difference between something “close” to the right word and the right word itself is akin to the difference between a lightning bug and lightning. I would suggest that in some cases the consequential difference could be compared to being strapped to the electric chair for execution as opposed to watching the Natural magnificence of a lightning storm.

Recently, a German publisher sent me a very interesting file containing a table with the original German text in the first column, a post-edited DeepL result by a German who has lived abroad for some decades in the second column, in a third the post-edited result from an American living in Germany, and in the fourth column the results of some beta program called DeepL Write, yet another iteration of all of this AI trash the fanboys and -girls all declare will replace human writing efforts. Although I prefer to be left out of any discussions whatsoever involving the linguistic quality of MT output, the submitter seemed pleased by what he saw and insisted on having my opinion. So I gave it to him. Unfiltered.   I suggested leaving me alone with that nonsense, and said I considered all of it to be hopeless trash. Actually, I might have been harsher than that, as I don't consider that sort of “writing“ acceptable or in any way fit for purpose, any purpose with which I'll be associated. It is physically painful for me to look at verbal garbage like that. I would rather stick my nose in a garbage can full of rotting meat and inhale deeply. The original German text was not bad, and it deserved real translation like someone I recommended could provide for that subject matter.

In a long consulting gig in the second half of 2022, which ended only in April of this year, I had a very close look at how badly the commercial models of translation service offered by most agencies are broken, badly, badly broken. Years of social engineering propaganda by unscrupulous promotors of machine translation and artificial "intelligence" have skewed expectations badly so that if the buyer is lucky the "best" service might be "good enough", though barely.

Project managers at agencies tell me of their soul-crushing duty to force ever lower rates on those external providers of translation services who typically do the real work sold as the agency's deceptive product. All the while, charts and graphs and other "quality metrics" tell the fairy story of superior delivery.

It's time for individuals providing independent services to take a different approach. Let the linguistic sausage providers (aka LSPs) eat their own product. Take the trash out of trashlation.

Of course there has been a lot of talk for years about the need to find more direct clients. Most conferences for translators have at least one presentation on this topic. But many of the recommended practices are dated or have become less effective as LSPs providing trashlation have increasingly gamed the search algorithms to make their pages appear to be those of independent individual providers, and then once there the buyer is treated to lies and distortions suggesting that they may be better off with the superior "full service" of the agency. Very few of the claims on such pages reflect actual practice, something I know very well as an insider providing technical assistance to companies for a very long time.

I have also read suggestions recently that search engine optimization (SEO) strategies may soon be a dead letter. Why? Companies developing search engines are rushing to implement large language model (LLM) functionality, such as that found in ChatGPT, any many expect that to blow the algorithm gaming strategy to Hell, negating much of the investments companies and individuals have made to increase the visibility of their web sites and the services offered there.

I don't know, really, what disintermediation strategies might be most effective these days, but at the very least individual traders should examine alternative representation strategies. I saw an interesting one recently on Fiverr, a platform I remembered only for the idiotic idea that every service should cost $5. Well, that has apparently changed.

Although their presentations were often far from a perfect, translators offering services on those platforms are able to structure the "gigs" in such a way that buyers can easily specify relevant conditions, such as project scope, urgency, etc. And service providers can avoid overbooking by applying various kinds of throttles based on order volume. Extra services, such as multiple revisions, project glossaries and many other extras I have marketing over the years are a snap to set up.

In fact, I was so impressed by what I saw that I am considering to create special services for some of the routine technical services I provide for translation workflow training videos, custom import filters, regex tools to translation and text QA, etc. Frequently, more of my time is spent gathering information on a client's requirements than I actually spend providing the implementable result. The flexible FAQ functions, intake questionnaire, portfolio and communication tools look like they can be a huge time-saver.

Compared to what I saw on Fiverr and a few similar, huge volume platforms, the structure of platforms like ProZ-dot-com and Translator's Café definitely look "last century". The times they are a-changin' and maybe we should be too in the platforms we use to promote services that our potential clients need.