Translation Tribulations

An exploration of language technologies, translation education, practice and politics, ethical market strategies, workflow optimization, resource reviews, controversies, coffee and other topics of possible interest to the language services community and those who associate with it. Service hours: Thursdays, GMT 09:00 to 13:00.

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Showing posts with label marketing. Show all posts

Showing posts with label marketing. Show all posts

May 20, 2023

Taking the trash out of trashlation in translation

Let’s be real, people. We need to start using the word trashlation to describe what too often passes for professional activity in the langu...

Aug 24, 2013

Games agencies play, Part 1: "basic information" for Google searches

The other day a fellow freelancer called me up, irate to learn that a translation agency owner in her country had appropriated one of her id...

Oct 22, 2012

Another translation jobs portal? No thanks.

After I published my recent note on online proZtitution and the race to the bottom on commercial translation portals, I received a polite e...

Sep 29, 2012

We are the wind beneath their wings

I've been translating now for some 35 years, though the first two decades and a bit more I did so to support my personal interests and r...

Jan 17, 2012

Are professional organizations worth the bother?

There are two broad categories of professional organizations potentially of interest to language professionals such as interpreters and tran...

Apr 18, 2011

German BDÜ plans to publish directory of translators for technical documentation

I received the following notice (edited slightly here) describing an offer open to all BDÜ members. Nach dem Erfolg der "Exotenliste...

Mar 19, 2011

Who's afraid of the big, bad MT post-editing job?

Still somewhat groggy without my third double espresso eggnog latté of the morning, I was woken up quickly by an interesting tweet from And...

Jul 17, 2010

Take out the garbage!

We all need to do it once in a while so the house doesn't stink too badly. The same goes for online information: the accumulation of sta...

Mar 10, 2010

Life beyond Mordor

One Site to rule them all, One Site to find them, One Site to bring them all and in the darkness bind them On the Portal of PrADs where th...

Oct 27, 2009

Listening to Jeffrey

I'm a big believer in interdisciplinary principles. General education. Cross-fertilization. Recently I had a very disappointing conversa...

Sep 28, 2009

Four months of Twitter

Last May I finally decided to become a tweeter on Twitter (or a twit some might contend). Four months on, my use and perceptions of that me...

May 17, 2009

Tweet, tweet, chirp chirp

When I logged in for my daily dose of Doonesbury today , I found Roland Hedley tweeting away with important messages for his follower base ...

May 12, 2009

Which 95% are you?

Something a lot of freelance translators (and perhaps a few agency folks) don't like to think about is the sales role of our chosen prof...

Feb 13, 2009

Talking about what works

Having grown somewhat tired of online discussion threads in which worried translators resonate with each other over their concerns about the...

Feb 5, 2009

The Wealthy Freelancer

It's been another one of those weeks where I've had too much to do translating and writing bills as well as frittering my time away ...

Jan 31, 2009

Social media marketing

After a recent discussion on Corinne McKay's blog Thoughts on Translation regarding the utility of LinkedIn for translators , I've ...

Jan 30, 2009

Sad Sack Sam strikes again!

Many translators wonder why they have a hard time acquiring and keeping customers. For those with basically good linguistic skills, a little...

Dec 17, 2008

NordicTrans hits the bottom

Our colleague Jeff Whittaker was kind enough to draw attention to a press release announcing new, low prices from NordicTrans in response ...

No mercy for PDF jobs!

I'm always amazed at the BOHICA attitude of many translators and agencies when it comes to PDF documents submitted for translation. As ...

Dec 15, 2008

Quotes to support your marketing

Tonight I found another technique for adding to one's marketing portfolio which I found rather inspiring. Katalin Horvath McClure , a Ja...

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